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menu and bottle label


menu cover


menu pages


menu pages


menu pages



Tea Branding

DanXi is a Chinese herbal tea shop I created for this branding project. The aim is to create a food brand of our choice with a target audience in the United Kingdom. The final pieces are a brand guideline, the tea menu and the takeaway bottle labels.


The name DanXi derives from the Chinese word "丹", which can mean medicine. This word is also a part of the logo that I wrote in Chinese calligraphy style. The colours scheme is black, cream and light brown. I was aiming for a more serious atmosphere yet still has some element of nature and comfortability.

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