TERRI LEUNG

DanXi is a Chinese herbal tea shop I created for this branding project. The aim is to create a food brand of our choice with a target audience in the United Kingdom. The final pieces are a brand guideline, the tea menu and the takeaway bottle labels.

 

The name DanXi derives from the Chinese word "丹", which can mean medicine. This word is also a part of the logo that I wrote in Chinese calligraphy style. The colours scheme is black, cream and light brown. I was aiming for a more serious atmosphere yet still has some element of nature and comfortability.