Shakespeare Play Transformation
2012
Publicity Campaign
The brief was that a local theatre is planning to transform a Shakespeare play and we are to promote it. My idea was to combine western plays and Chinese opera.
The means of promotion is 3 posters, wearable character masks, 1 viral video and a public projection on Big Ben. The character masks were designed according to the meanings of colours and shapes in Chinese Opera and the characteristics of the characters in the play.
viral video
projection on Big Ben