_MG_1904

poster with four characters

_MG_1897

poster with Petruchio and Katherine

_MG_1900

Poster with Lucentio and Bianca

DSCF5144 copy

mask of Petruchio

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mask of Katherine

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mask of Lucentio

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mask of Bianca

Shakespeare Play Transformation

2012

Publicity Campaign

The brief was that a local theatre is planning to transform a Shakespeare play and we are to promote it. My idea was to combine western plays and Chinese opera.

 

The means of promotion is 3 posters, wearable character masks, 1 viral video and a public projection on Big Ben. The character masks were designed according to the meanings of colours and shapes in Chinese Opera and the characteristics of the characters in the play.

viral video

projection on Big Ben