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poster with four characters

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poster with Petruchio and Katherine

_MG_1900

Poster with Lucentio and Bianca

DSCF5144 copy

mask of Petruchio

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mask of Katherine

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mask of Lucentio

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mask of Bianca

Shakespeare Play Transformation

2012

Publicity Campaign

The brief was that a local theatre is planning to transform a Shakespeare play and we are to promote it. My idea was to combine western plays and Chinese opera.

 

The means of promotion is 3 posters, wearable character masks, 1 viral video and a public projection on Big Ben. The character masks were designed according to the meanings of colours and shapes in Chinese Opera and the characteristics of the characters in the play.

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viral video

projection on Big Ben